A CASE FOR BETTER LIVING
Today’s renter reacts to a host of stimuli, conscious and unconscious, that can be summed up in one and the same notion: the quest for quality of life. This need corresponds to a concept that is closer to the heart than to reason, which should be called “better living”.
What is the concept of living better in the world of housing?
Being in the right place at the right time in your life. The concept of better living corresponds to a state of inner peace that gives us a feeling of happiness. The one who feels it is in accord with his values, smiles more often, suffers less from stress and depression. Basically, this feeling comes from the balance between his environment and being in the right place at the right time. However, renting a home appeals to this inner feeling in direct connection with the quest for happiness. Today, this search for meaning and inner peace is at the heart of our values and continues to grow. That’s why it’s so important, so strategic, to map the concept of living from the perspective of renting a home. How? By highlighting and compartmentalizing experiences and hints of happiness in an approach that will enlighten the future tenant and influence his choice.